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X says it is rolling out labels for parody accounts

January 10, 2025 | by AI

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Elon Musk’s Social Network X Introduces Labels for Parody Accounts

Elon Musk’s social network, X, has taken a significant step to ensure clarity and transparency on its platform. Today, the company announced the introduction of labels for parody or satire accounts to help differentiate them from legitimate user accounts. In the past, even experienced news presenters have been fooled into believing that posts from parody accounts were genuine statements from real individuals or organizations.

With this new development, X is aiming to enhance user understanding and prevent such confusion. The platform’s safety team stated that these labels will be visible on both profiles and individual posts: “We’re rolling out profile labels for parody accounts to clearly distinguish these types of accounts and their content on our platform. We designed these labels to increase transparency and to ensure that users are not deceived into thinking such accounts belong to the entity being parodied.”

“We’re rolling out profile labels for parody accounts to clearly distinguish these types of accounts and their content on our platform.”

{X Platform Safety Team}

The idea isn’t entirely new. Back in November, a few reverse engineers hinted that X was working on introducing such labels. At present, account holders must manually apply these labels by navigating to Settings and Privacy > Your account > Account information and selecting the “Parody, commentary, and fan account” option.

  • Go to Settings and Privacy
  • Select Your Account
  • Choose Account Information
  • Select “Parody, commentary, and fan account”

The description for this label reads: “Parody, Fan, and Commentary (PCF) labels are selected by people on X to indicate that the account depicts another person, group, or organization in their profile to discuss, satirize, or share information about that entity. This label distinguishes these accounts to ensure they do not cause confusion for others or incorrectly imply any affiliation.”

Looking ahead, X plans to make it mandatory for parody accounts to include these labels. This move is crucial because without compliance, users might continue to struggle in identifying authentic sources of information. It’s worth noting that while X’s authenticity policy prohibits impersonation, it does allow parody, commentary, and fan accounts as long as they adhere to the platform’s rules.

Image Credit: Blue Bird on Pexels

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