Understanding the New Pricing Model

In a notable move, X has announced a substantial price increase for its Premium+ subscription service. The cost will rise by 37.5%, bringing the monthly fee to $22. This marks the most significant price adjustment since Elon Musk took ownership of the platform in 2022.

Impact on U.S. and Global Subscribers

Starting December 21, U.S. users will see their subscription rates jump from $16 to the new price point. Similarly, annual subscriptions will increase from $168 to $229. X cites these adjustments as necessary to enhance the overall user experience.

• U.S. Monthly: $22 (up from $16)
• Annual: $229 (up from $168)
• European Union Monthly: €21 (up from €16)
• Canada Monthly: $29 (up from $20)
• Nigeria Monthly: ₦34,000 (up from ₦7,300)
• Turkey Monthly: ₺770 (up from ₺300)

What Changes for Existing Subscribers?

For those already subscribed to Premium+, there’s a bit of a reprieve. Existing users can enjoy their current rates until January 20, after which the new pricing will take effect.

“Adjusting prices is necessary to continue delivering high-quality experiences,” X stated in their release.

{X Official Statement}

The Basic Subscription Tier Remains Unchanged

While Premium+ sees a hike, the basic subscription tier remains steady at $3 a month, offering users a more affordable option with fewer features.

A Global Shift in Pricing Strategy

This pricing shift affects various international markets differently, with some regions experiencing more dramatic increases than others. As X navigates these changes, it remains crucial for users to assess which tier best suits their needs and budget.