Elon Musk’s X is Shaking Up the Social Media Game

Just days after its explosive debut in the U.S., X is unleashing its vertical video feed to users worldwide. This isn’t just an update—it’s a global takeover. TechCrunch has confirmed that the feature is already live in key markets like India, Australia, and parts of Europe. And guess what? This is just the beginning.

“The global rollout of the vertical video feed is underway,”

X Spokesperson

Where to Find It: The New Video Tab

X isn’t hiding this feature in some obscure corner of the app. Nope. It’s front and center, sitting right next to the Grok button. But here’s the catch: iOS users get first dibs. Android fans, you’ll have to wait a little longer—no exact timeline yet, but trust us, it’s coming.

Why This Matters: TikTok’s Uncertain Future

This rollout couldn’t have come at a more strategic time. With TikTok’s future in the U.S. hanging by a thread due to the ongoing ban drama, X is swooping in to fill the void. President Trump’s extended deadline for TikTok to strike a deal has only added fuel to the fire. X is ready to capitalize on the chaos.

More Than Just Entertainment: A Revenue Powerhouse

This isn’t just about keeping you entertained. X is playing the long game. After a few scrolls through those addictive short videos, you’ll start seeing ads. It’s a tried-and-true strategy used by Instagram, TikTok, and others. But X is taking it to the next level.

• Engagement: Keep users glued to their screens with endless vertical videos.
• Revenue: Ads seamlessly integrated into the feed mean big bucks for X.
• Competition: X is positioning itself as the go-to platform for video content.

X’s Video Vision: A Year in the Making

This isn’t X’s first rodeo with video. Last year, they launched a standalone TV app to showcase content from creators and organizations. And let’s not forget 2022, when they introduced the ability to scroll through short videos with a simple swipe. X is doubling down on video, and it’s paying off.

“Video is the future of social media, and X is leading the charge.”

Tech Industry Expert

What’s Next?

With the vertical video feed now live globally (well, almost), X is poised to dominate the social media landscape. Android users, stay tuned—your time is coming. And for everyone else, buckle up. X is just getting started.