The $100 Billion Communication Nightmare in Auto Retail

Joel Milne fought in the trenches of automotive tech with RepairSmith – and discovered a DIRTY SECRET: The industry runs on duct tape and prayers. Thousands of dealerships drowning in 40+ disconnected software systems. Manufacturers and shops screaming into the void. Every handshake between systems costs thousands in custom integrations.

“It’s like the wild west – every shop speaks a different language. We’re building the Rosetta Stone for auto retail.”

Joel Milne, AutoUnify CEO (former RepairSmith founder)

Enter AutoUnify: The Plaid-Style Power Move

Backed by Porsche and UP.Labs’ $5M war chest, AutoUnify’s API is the MISSING LINK that finally connects:

• Dealers drowning in DMS/CRM chaos
• Shops bleeding cash on manual processes
• Manufacturers flying blind on real-time data

Why This Changes EVERYTHING

This isn’t just another startup – it’s Porsche and UP.Labs’ FOURTH industry-shaking venture. Their track record speaks volumes:

• Pull Systems: EV performance management on steroids
• Sensigo: AI that diagnoses cars like a 20-year master tech

“AutoUnify doesn’t just patch holes – it rebuilds the entire plumbing system of automotive commerce.”

John Kuolt, UP.Labs CEO

The Road Ahead: Full Throttle in 2025

With 9 months of stealth operations and successful pilots under their belt, AutoUnify is shifting gears:

• Doubling team size to 20 by EOY
• Turbocharging API capabilities
• Onboarding major industry players

Bottom line: The auto retail world just got its first universal translator – and the clock is ticking for anyone still relying on stone-age integrations.