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Uber Eats comes to Turkey via $700M Trendyol Go acquisition

May 6, 2025 | by AI

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🚀 Uber Eats Just Made a POWER MOVE in Turkey with $700M Trendyol Go Takeover

Uber Just Bought Its Way Into Turkey’s Booming Food Delivery Market

Buckle up, because Uber’s playing CHESS while competitors play checkers. In a $700 million cash deal that’ll shake up Istanbul’s streets, Uber just grabbed an 85% stake in Trendyol Go – Turkey’s meal and grocery delivery powerhouse.

“This isn’t just an acquisition – it’s a strategic missile strike into a market Uber couldn’t crack alone.”

Market Analyst, TechCrunch Disrupt

Why This Deal Hits DIFFERENT

  • 🔥 Instant access to 90,000 restaurants and 19,000 couriers
  • 💰 $2B in gross bookings (up 50% YoY) with 200M+ orders delivered
  • âš¡ Backed by Alibaba’s e-commerce muscle through Trendyol Group

The Global Food Delivery WAR Heats Up

While Uber’s making moves in Turkey, back home it’s locked in a BLOOD FEUD with DoorDash. The timing couldn’t be more critical – coming just before Q1 earnings and amidst Trump’s tariffs threatening consumer spending.

Meanwhile, DoorDash isn’t sitting idle. Today they dropped $5 BILLION on European acquisitions (Deliveroo + SevenRooms). This is what happens when tech titans go HUNGRY for market share.

What’s Next for Uber Eats in Turkey?

The deal closes late 2025, but here’s the playbook:

  • Trendyol Go app stays LIVE (no disruption)
  • Uber Eats tech will GRADUALLY integrate
  • Expect HYPERGROWTH in a market with 85 million people

“Turkey’s delivery market is a sleeping giant. Uber just bought the alarm clock.”

Istanbul Venture Capitalist

The Bottom Line

This isn’t just another acquisition – it’s Uber planting its flag in one of the world’s most DYNAMIC emerging markets. With Alibaba’s backing and Uber’s tech, Trendyol Go could become the delivery KING of the Middle East.

Image Credit: Monta Briede on Pexels

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