When Legends Collide: The Power Move You Didn’t See Coming

Tom Brady, the GOAT of football and co-founder of Autograph, is making waves again—this time in the digital fitness space. Autograph, the NFT powerhouse Brady launched in 2021, is merging with Future, the cutting-edge digital fitness company that’s revolutionizing how we work out. This isn’t just a merger; it’s a seismic shift in the fitness and tech industries. And Brady? He’s not just sitting on the sidelines—he’s stepping into the boardroom as co-chair of Future.

From NFTs to Fitness: The Evolution of Autograph

Autograph started as a bold vision to bridge the gap between athletes, artists, and their fans through NFTs. With a star-studded advisory board featuring names like Naomi Osaka and Tony Hawk, and backing from heavyweights like Andreessen Horowitz and Lightspeed Venture Partners, Autograph soared to a $3.1 billion valuation. But when the crypto market crashed and NFTs lost their luster, Autograph pivoted. In late 2024, it relaunched as a fan engagement platform, rewarding loyalty without the NFT baggage.

“This merger isn’t just about combining companies—it’s about creating a new way for people to connect with their fitness goals and the athletes they admire.”

Rishi Mandal, Co-founder and CEO of Future

Future: Where Fitness Meets Innovation

Future is no stranger to disruption. The company connects users with elite digital fitness coaches, crafting personalized routines that feel like having a personal trainer in your pocket. With over $100 million raised and a valuation of $275 million, Future has already proven its worth. But this merger? It’s about to take things to the next level.

Why This Merger is a Slam Dunk

• Star Power: Brady’s involvement brings unparalleled credibility and influence to Future.
• Tech Meets Fitness: Autograph’s fan engagement expertise combined with Future’s fitness tech creates a powerhouse platform.
• Big Dreams: The goal? To let everyday people train like pros, with coaching from top athletes.

The Road Ahead

While the details of new products are still under wraps, one thing is clear: this merger is about more than just business. It’s about creating a movement. Imagine logging into an app and getting personalized workouts from Tom Brady himself—or receiving real-time coaching from your favorite athlete. That’s the future Future is building.

So, buckle up. This isn’t just a merger—it’s a revolution. And with Brady at the helm, the possibilities are endless.