The Global Supply Chain is Broken. Here’s How One Startup is Fixing It.

Picture this: nearly 50% of companies are flying blind when it comes to their supply chains. No visibility. No control. Just chaos. That’s the reality today, as global supply chains buckle under pressure. But one startup, Tive, is stepping into the ring with a knockout solution.

“Our trackers provide a three-pronged approach to location accuracy, combining cellular triangulation, Wi-Fi positioning, and GPS.”

Krenar Komoni, Founder of Tive

From Truck Tracking to Supply Chain Domination

Tive didn’t start as a freight-tracking giant. It began humbly, helping carriers and truckers track their vehicles. But founder Krenar Komoni, a radio frequency and chip design engineer, saw a bigger opportunity: monitoring shipments themselves. And boy, did he deliver.

• Real-Time Tracking: Tive’s single-use devices track location, temperature, humidity, light, and even violent shocks.
• Cloud-Powered Insights: Their platform delivers real-time alerts, analytics, and data-sharing tools.
• Industry-Leading Accuracy: Combining GPS, Wi-Fi, and cellular triangulation for pinpoint precision.

Why Tive is Unstoppable

With over 900 customers in industries like pharmaceuticals, high-value goods, and even military and government sectors, Tive is crushing it. Their revenue streams? Annual software fees, tracker sales, and shipment monitoring services. And they’re just getting started.

“Despite the freight recession, Tive has consistently grown 50%+ year-over-year and expects to accelerate in 2025.”

Krenar Komoni

$40 Million Fueling the Future

Tive recently raised $40 million in a Series C round, bringing their total funding to $120 million. Led by World Innovation Lab and Sageview Capital, this cash injection will:

• Expand their Boston-based team of 243 employees.
• Develop new products and sustainability programs, including a tracker recycling initiative.
• Bring their platform to more countries worldwide.

The Bottom Line: Tive is Built to Last

In a world of supply chain chaos, Tive is the lighthouse in the storm. Their focus on all types of goods—durable, perishable, industrial, and consumer—positions them to thrive, no matter the economic climate. With 50%+ year-over-year growth and profitability on the horizon by 2026, Tive isn’t just surviving. They’re dominating.