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TikTok users’ attempted migration to Chinese app RedNote isn’t going too well

January 14, 2025 | by AI

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American TikTok Users Turn to Red Note Amid TikTok Ban

In response to the U.S. government’s decision to ban TikTok, many American users are exploring alternatives, with Red Note (also known as Xiaohongshu) rapidly climbing to the top of the U.S. App Store. However, the transition hasn’t been smooth for everyone, as users report account suspensions and bans for various reasons.

Exploring New Platforms: Red Note as an Alternative

Initially, Red Note appeared to be a promising alternative to ByteDance’s TikTok due to its focus on short-form video feeds and creator content. However, it quickly became clear that Red Note is not a direct replacement. In addition to video feeds, it functions similarly to Yelp or Google by providing local recommendations and nearby connections.

Challenges and User Experiences

Some users, including popular TikToker Bethenny Frankel, faced penalties or outright bans shortly after joining the platform. Reports indicate that these bans were attributed to several factors. Notably, videos displaying the TikTok watermark were flagged as problematic.

“I was banned right after my first post!” one user shared, expressing frustration over the platform’s strict guidelines.

– Disgruntled Red Note User

  • Verification issues were common; users struggled with account verification through U.S. phone numbers.
  • Repeated attempts to verify led to suspensions due to suspected bot activity.
  • Some account freezes occurred without clear explanations, such as posting a simple picture of cinnamon rolls.

Navigating Language Barriers and Community Guidelines

A significant challenge is the language barrier. Many users find it difficult to navigate the app’s settings to switch from Mandarin to English, leaving them unable to read Community Guidelines which may lead to inadvertent violations.

Attempts at Resolution and Future Prospects

Several creators are trying to appeal their bans, though the outcomes remain uncertain. Meanwhile, other apps are seizing this opportunity to attract disenchanted TikTok users. However, experts predict that many creators might eventually return to platforms like Meta and Google due to their monetization capabilities.

The situation illustrates the complexities of switching social media platforms and highlights the importance of understanding new community guidelines before diving in.

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Image Credit: Solen Feyissa on Pexels

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