Threads Hits 320M Users: Meta’s Microblogging App is ON FIRE 🔥
Threads is CRUSHING IT with 20M New Users in Just One Month
Meta’s Threads isn’t just growing—it’s EXPLODING. During the company’s Q4 earnings call, Mark Zuckerberg dropped a bombshell: Threads now boasts 320 million monthly active users (MAUs), up from 300 million in December. That’s a 20M user surge in just 30 days. For context, Threads had 275 million MAUs in November. This isn’t just growth—it’s DOMINATION.
“Threads is adding more than 1 million daily signups. We’re not just building a platform; we’re building a movement.”
Mark Zuckerberg, Meta CEO
Why Threads is Winning the Social Media War
While competitors like Bluesky and Mastodon are struggling to keep up, Threads is pulling ahead like a freight train. Bluesky, for example, saw a slowdown in growth, with less than a 10% month-over-month increase in December 2024—a far cry from its 189% growth in November. Meanwhile, Threads is flexing its muscles with:
- 1M+ daily signups—yes, DAILY.
- New features like post scheduling and post view counts to keep users hooked.
- A potential ad experiment in the U.S. and Japan to monetize its massive reach.
Threads is Leveling Up Its Game
Meta isn’t just sitting back and counting users—they’re doubling down on innovation. Susan Li, Meta’s CFO, revealed that Threads is revamping its recommendation systems to:
- Prioritize recent posts to keep feeds fresh.
- Highlight content from top creators to boost engagement.
- Ensure users see more content from accounts they actually follow.
And that’s not all. Threads is also enhancing its custom feeds, allowing users to create hyper-personalized feeds based on their interests. It’s like having a social media platform tailor-made just for YOU.
The Bottom Line: Threads is Unstoppable
With 320M users and counting, Threads isn’t just a competitor—it’s a FORCE. While rivals like Bluesky and Mastodon are scrambling to keep up, Threads is rewriting the rules of social media. Whether it’s through innovative features, smarter algorithms, or sheer momentum, Threads is proving one thing: Meta knows how to WIN.
