Unveiling the Afeela: Sony and Honda’s Exciting Electric Venture
Sony has been teasing us with insights into the Afeela brand, their joint venture with Honda, ever since the electric vehicle (EV) made its debut back in 2023. However, they’ve kept one crucial piece of information under wraps – until now. At CES 2025, Sony CEO Kenichiro Yoshida revealed that the four-door Afeela EV will start at a price of $89,900. For those seeking enhanced features, a premium trim is available, beginning at $102,900.
- Starting price: $89,900
- Premium trim: $102,900
- Three-year complimentary subscription to select features
The partnership between Sony and Honda promises to deliver a fusion of Honda’s reliability and manufacturing expertise with Sony’s cutting-edge infotainment and software capabilities. The Afeela is designed to be an all-electric sedan that captures this synergy perfectly.
“The interplay between software and hardware will have a starring role,” emphasized Sony CEO Kenichiro Yoshida during his announcement.
{Sony CEO Kenichiro Yoshida}
Reservations for the Afeela EV are now open, with customers in California able to secure their spot with a refundable $200 fee. In an early concept showcased to TechCrunch in 2023, the vehicle boasted features such as a movie theater-like display, plush seats, and a yoke-style steering wheel. While some concept elements, like the absence of door handles, may not make it to production, expect practical enhancements like functional door handles in the final model.
As we anticipate more details during a separate CES press conference on Tuesday, it’s clear that the Afeela is poised to blend innovation with practicality. Stay tuned for updates on how this exciting EV will redefine our driving experience.
