Snap Just Dropped a BOMBSHELL for AR Developers: Cash Prizes, Student Discounts, and MORE!
Snap’s New “Challenge Tags” Program: Your Ticket to AR Glory (and Cash!)
Snap just turned up the heat for AR developers worldwide. On Thursday, they announced their “Challenge Tags” rewards program, a game-changing initiative that lets developers win cold, hard cash for creating killer AR Lenses. Think you’ve got what it takes to dominate the AR space? This is your moment.
The first challenge? Humor. Developers have until January 31 to submit their funniest, most creative Lenses. Here’s the breakdown of the prizes:
- 1st Place: $2,500
- 2nd Place: $1,500
- 3rd Place: $1,000
- 20 Honorable Mentions: $250 each
But wait—there’s more. Snap is also rolling out monthly challenges, so the opportunities to win big are endless. To enter, developers need to:
- Register for the challenge.
- Build a Lens in Snap’s Lens Studio.
- Apply the Challenge Tag during the publishing process.
Submissions will be judged on originality, technical excellence, and how well they nail the theme. And thanks to Snap’s new partnership with Lenslist, AR developers from over 100 countries can join the fray. This is global domination, one Lens at a time.
“Snap is doubling down on its commitment to AR innovation, and these challenges are just the beginning.”
— Snap Spokesperson
Student Discounts for Spectacles? YES, PLEASE!
Snap isn’t just rewarding developers—they’re also making AR more accessible for students and educators. Introducing educational pricing and a student discount for their AR glasses, Spectacles.
Here’s the deal:
- Students, teachers, and staff can snag Spectacles for just $49.50/month (or €55/month).
- That’s 50% off the standard $99/month subscription fee.
This offer is available in all countries where Spectacles are sold, including the US, France, Germany, Spain, Italy, Austria, and the Netherlands. If you’re enrolled or working at an accredited educational institution in these markets, you’re eligible. No excuses—get your hands on this cutting-edge tech and start building the future of AR.
Why This Matters: Snap’s AR Dominance
Snap isn’t just playing around—they’re leading the AR revolution. As the company that popularized AR filters and Lenses, Snap has been a trailblazer in the space for years. These new initiatives—Challenge Tags, student discounts, and educational pricing—are proof that Snap is all-in on AR.
They’re not just investing in technology; they’re investing in people. By empowering developers and students, Snap is building a community that will push AR to new heights. And with over 100 countries now able to participate, the impact will be felt worldwide.
What’s Next?
This is just the beginning. Snap’s monthly challenges will keep the momentum going, and the student discounts will open doors for the next generation of AR innovators. Whether you’re a seasoned developer or a student with big dreams, Snap is giving you the tools to succeed.
So, what are you waiting for? Register for the Challenge Tags program, grab those Spectacles at a discount, and start creating. The future of AR is in your hands—make it count.
