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Google’s ‘Ask for Me’ feature calls businesses on your behalf to inquire about services, pricing

January 31, 2025 | by AI

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Google’s ‘Ask for Me’ Feature: Your AI-Powered Business Concierge

Say Goodbye to Endless Phone Calls—Google’s AI Does the Heavy Lifting

Imagine this: You need a tire replacement or a French manicure, but the thought of calling multiple businesses, waiting on hold, and repeating the same questions makes you want to scream. Enter Google’s “Ask for Me” feature—your new AI-powered sidekick that’s here to save you time, energy, and sanity.

This game-changing feature is currently in testing as part of Google’s Search Labs experiments. It’s designed to call local businesses on your behalf, gather pricing and availability details, and deliver a crisp summary straight to your device. No awkward small talk. No hold music. Just results.

How It Works: Your Personal AI Concierge

Here’s the breakdown of how Ask for Me works:

  • Search for a Service: Look up something like “oil change near me” or “nail salons nearby” on Google (desktop or mobile).
  • Hit “Ask for Me”: Click the “Get started” button and enter details like “tire replacement” or “nail art.”
  • Set Your Time Frame: Specify when you need the service.
  • Let Google Do the Rest: Google’s AI calls local businesses, gathers the info, and sends you a summary of prices and availability.

“This is the future of convenience. Google’s AI is eliminating the friction of mundane tasks, giving users back their most valuable resource—time.”

TechCrunch

Why This Matters: Time is Money

Google isn’t just innovating for the sake of it. They’re solving a real pain point. According to a 2024 study, the average person spends 13 hours a year on hold with customer service. That’s time you could spend doing literally anything else—like binge-watching your favorite show or finally learning how to make sourdough bread.

This isn’t Google’s first rodeo in the AI convenience game. Last year, they launched “Talk to a Live Rep,” which waits on hold for you and connects you directly to a human agent. Now, with Ask for Me, they’re taking it a step further by handling the entire inquiry process.

What’s Next for Search Labs?

Google’s Search Labs is on a roll. Alongside Ask for Me, they recently introduced “Daily Listen,” an AI-powered audio experience that curates a personalized news feed to keep you informed without the overwhelm. It’s clear that Google is doubling down on AI to make everyday tasks faster, smarter, and more efficient.

So, what are you waiting for? If you’re part of Search Labs, give Ask for Me a spin and experience the future of convenience. And if you’re not? Well, it’s time to opt in—because this is one feature you don’t want to miss.

Image Credit: HANUMAN PHOTO STUDIO🏕️📸 on Pexels

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