From GPUs to AIs: The Circle of Tech Disruption is COMPLETE

Remember when gaming GPUs birthed the AI revolution? Now AI is EATING the gaming industry – and Tel Aviv’s Sett just dropped a $27M BOMBSHELL to prove it.

“Gaming is a WARZONE where 99% of titles die on arrival. We’re giving studios the AI NUKES to break through.”

Amit Carmi, Sett CEO

The Funding Firepower

• $15M Series A led by Bessemer Venture Partners
• $12M Seed Round from F2, Bessemer + gaming legends
• Backed by Tripledot founder Akin Babayigit who calls this a “NO BRAINER” investment

Why This Matters NOW

The mobile gaming industry is bleeding $29B in UA costs to make $100B revenue (AppsFlyer data). Sett’s AI agents promise to:

• Slash creative production costs by 25X
• Deliver playable ads 15X faster
• Already onboarding Zynga, Scopely, Playtika and 100+ studios in queue

The Secret Sauce

While competitors like AppLovin (market cap: $103B) focus on TikTok-sized prizes, Sett is HUNKERING DOWN on the REAL pain point:

“It’s not about replacing game designers – it’s about giving them AI JETPACKS to cut through the noise.”

Yoni Blumenfeld, Sett CTO

The Future is AGENTIC

Sett’s game engine isn’t just building ads – it’s creating an ENTIRE ECOSYSTEM where:

• AI generates MARKETING content
• AI enhances IN-GAME experiences
• All while maintaining that HUMAN TOUCH that makes games magical

BOTTOM LINE: The mobile gaming arms race just entered its AI phase – and Sett just secured its position as the ARMORY for the next generation of hits.