History Repeats Itself: AI Takes Gaming By Storm

Remember when GPUs revolutionized gaming in the 90s? Buckle up – we’re witnessing the EXACT same seismic shift with AI. Today, Sett emerges from stealth like a boss with $27M to turbocharge game development with AI agents.

“Gaming is a bloodbath. More games exist than players. Building is easy – succeeding is statistically impossible.”

Amit Carmi, Sett CEO

The $27M Power Move

• Series A: $15M led by Bessemer Venture Partners
• Seed Round: $12M from F2 + gaming royalty
• Secret Sauce: AI agents that build marketing content 15x faster, 25x cheaper

Why This Matters NOW

The mobile gaming industry burns $29B annually on user acquisition for $100B in revenue (AppsFlyer data). Sett’s AI slashes these costs by automating:

• Playable ads (the hottest marketing format)
• In-game interactive moments
• Creative content generation

Heavyweight Backing Speaks Volumes

Akin Babayigit (Tripledot founder turned VC) calls this a “no brainer” investment. Meanwhile, competitor AppLovin just sold $800M in gaming assets – proving AI’s dominance in this space.

“This team operates with REAL technology. If anyone can automate game production, it’s them.”

Akin Babayigit, Arcadia Gaming Advisors

The Future of Game Dev?

While Sett currently focuses on marketing content, their game engine architecture hints at bigger ambitions. Could AI eventually handle end-to-end game development? The industry is watching closely.

Bottom line: Sett just dropped a grenade in the gaming industry. Early clients like Zynga and Unity suggest this is more than hype – it’s the beginning of an AI revolution in game development.