BUCKING THE TREND: Swedish Fintech Defies Market Slowdown With Massive Funding Win

While other fintechs are scrambling for scraps, Froda just secured a €20 million knockout punch led by Incore Invest. This isn’t just funding – it’s validation that embedded finance is the FUTURE of SME lending.

“SMEs are a really underserved sector in Europe… we’re setting up great terms AND delivering a fantastic user experience that guarantees access to financing.”

Olle Lundin, Froda CEO & Co-Founder

HOW FRODA DOMINATES:

• 30% YoY growth – These numbers don’t lie (2024 was their breakout year)
• New embedded partner EVERY MONTH – Their tech integrates seamlessly with marketplaces and payment platforms
• Cash flow analysis magic – They assess loans through bank account data, cutting through traditional red tape

THE BATTLEFIELD:

While Froda conquers Northern Europe (Finland to UK), competitors like Brazil’s ULend, US-based Liberis, and Germany’s Bankxware are scrambling to keep up. But here’s why Froda stands out:

WHAT THIS MEANS FOR BUSINESS OWNERS:

This funding injection means Froda’s about to EXPAND across Europe. For SMEs tired of begging banks for scraps, this is your wake-up call. The future of business financing is:

• FASTER approvals
• SMARTER terms
• SEAMLESS integration with platforms you already use

BOTTOM LINE:

While other lenders make you jump through hoops, Froda’s building a HIGHWAY for SME financing. With this €20M warchest, they’re not just playing the game – they’re rewriting the rules.