Bluesky is Going ALL IN on Video – And It’s a Game-Changer

Bluesky isn’t just dipping its toes into the video pool – it’s diving in headfirst. After rolling out a TikTok-style custom video feed last week (thanks to the U.S. TikTok ban drama), the social network just announced a brand-new video tab for user profiles. This isn’t just a feature update – it’s a strategic power move.

Here’s the deal: Users can now showcase their uploaded videos directly on their profiles. Whether it’s original content or reposts from other platforms (yes, including TikTok), Bluesky is giving creators a stage to shine. But this isn’t just about chasing trends – it’s about building a new revenue stream. Think premium subscriptions for longer or higher-quality videos. The potential? Massive.

“Video is the future of social engagement, and Bluesky is positioning itself as a serious contender.”

– Social Media Analyst, TechCrunch

But Not Everyone’s Cheering

While some users are hyped, others are pushing back. In the replies to Bluesky’s announcement, you’ll find people asking:

• “Can I disable the video tab on my profile?”
• “Where’s the Edit button we’ve been begging for?”

It’s clear: Bluesky’s community is divided. Some want the platform to stay true to its roots, while others are ready to embrace the video revolution.

Developers Are Already Building the Future

Here’s where it gets exciting. Developers are already racing to create video-first Bluesky clients. Take Sebastian Vogelsang, the Berlin-based developer behind Skeets and Flashes (a Bluesky Instagram clone). Or the teams behind upcoming apps like Reelo and Skylight. Even celeb investor Mark Cuban has thrown his hat in the ring, saying he’s open to backing a video app built on Bluesky’s AT Protocol.

What’s in the Bluesky 1.97 Update?

The new video tab isn’t the only upgrade. The Bluesky 1.97 update also includes:

• A menu for blocking users or deleting conversations after reporting DMs
• Improved translation features

The Bottom Line

Bluesky is betting big on video, and the stakes are high. Will it become the next TikTok rival, or will it alienate its core users? One thing’s for sure: the social media landscape is about to get a lot more interesting.