🚀 BUCKLE UP: Bezos-Backed Startup Built an EV That SHAPESHIFTS Like a ‘Transformer’
This Ain’t Your Grandpa’s Pickup Truck
Slate Auto just dropped the COOLEST marketing stunt in EV history – planting multiple concept versions of their shape-shifting vehicle across California like some automotive Easter egg hunt. And guess what? They’re ALL the same truck.
“This is unlike any new vehicle I’ve ever seen… in my entire lifetime.”
David Tracy, The Autopian (under NDA but still hyped)
🛠️ The “Blank Slate” Revolution
Here’s why this changes EVERYTHING:
- $25,000 base price – Tesla who?
- Modular design transforms from truck → SUV → hatchback
- Trademarked slogan says it all: “We Built It. You Make It.”
- Over $100M raised using literal magic tricks for investors
🎯 How They Played Investors Like a Fiddle
Picture this: Investors walk into a room seeing a pickup. They leave for 5 minutes. Come back? BAM – it’s now an SUV. This isn’t just funding – it’s performance art that secured Guggenheim Partners’ CEO Mark Walter (yes, the Dodgers owner) on their board.
🔥 Pro Tip: The “Rockabye Rides” decoy vehicles aren’t just marketing – they’re proving how ONE platform can become ANY vehicle you need.
🚨 What We Still DON’T Know
The mystery builds like a Marvel movie climax:
- Interior details? Classified
- Performance specs? NDA’d to oblivion
- Full capabilities? April 24 reveal at Long Beach Airport
💡 Why This Matters
This isn’t just another EV – it’s the first true modular vehicle platform that could make car customization as easy as swapping iPhone cases. While legacy automakers are stuck in the “one body, one purpose” mindset, Slate is playing 4D chess.
Mark your calendars: April 24 might just be the day automotive history gets rewritten.
