AI-Powered Video Creation: Avataar’s New Tool Revolutionizes Product Videos
Imagine creating a dynamic promotional video with just a single image or a brief sentence. Thanks to advancements in generative AI models, this is becoming a reality. Companies are touting these tools as game-changers, enabling anyone with some images or recordings to produce eye-catching videos. Research shows that videos often outperform static images and documents in engagement, making this technology particularly appealing.
Avataar, backed by Peak XV and Tiger Global, is at the forefront of this innovation. They’ve recently launched a tool called Velocity, which can generate product videos directly from a product link. This positions them in competition with giants like Amazon and Google, who are also exploring AI-powered video tools for advertisements.
“We could cover entire catalogs and have videos created for all items in them through Velocity. This would improve customer experience and also drive better conversion through motion and storytelling around the product,”
– Sravanth Aluru, Founder of Avataar
Founded by Sravanth Aluru in 2015, Avataar initially focused on interactive experiences and AI-powered imagery for e-commerce. With over $55 million in funding, they’ve shifted their focus towards AI-driven video creation for brands. While 3D models often boast higher conversion rates, the sheer volume of engagement with videos makes them invaluable.
- Velocity Tool: This fully automated tool began testing in September 2024 and is already being utilized by brands like HP and Victoria’s Secret.
- Brand-Specific API: Avataar offers an API for seamless integration, allowing companies to automatically generate product videos for their listings.
- Data-Driven Models: Avataar’s extensive data collection ensures their models understand diverse product categories, highlighting unique attributes for each.
The company’s approach focuses on enhancing storytelling within videos, aiming not just to inform but to create aspirational value for products. They ensure brand safety and accuracy through built-in guardrails that check for inaccuracies before finalizing a video.
“Video generation from product links is a natural extension of automating e-commerce pipelines. Video is a proven driver of engagement and conversions, and scaling this efficiently is smart.”
– Amir Konigsberg
While challenges remain in maintaining quality at scale and ensuring videos stand out amid competition, advancements in AI models are paving the way for widespread adoption. As these tools evolve, they hold the potential to transform how brands engage with consumers online.
