Will.i.am’s New Venture: The Xboom Experience with LG
Will.i.am, known for his eclectic career in music and tech, is back in the gadget game. While his past ventures have been a mixed bag, his passion for innovation is undeniable. This time, he’s stepping into a new role as LG’s “Experiential Architect” at CES 2025. But what exactly does this position involve? It turns out, Will.i.am will be sharing his creative insights on Bluetooth speakers and headphones.
On Monday, LG unveiled their collaboration with the Black Eyed Peas star, introducing the Xboom by Will.i.am line. This collection of products promises to be “professionally tuned by Will.i.am,” according to LG.
- Xboom Bounce: A speaker designed for dynamic sound experiences.
- Xboom Grab: Compact and portable for on-the-go entertainment.
- Xboom Stage 301: Designed to elevate any party atmosphere.
- Xboom Buds: Wireless earbuds offering immersive audio quality.
“The product design is playfully compact and embodies Will.i.am’s creative artistry that stems from his life-long experience in pop culture. Leveraging both his extensive experience in understanding what people love and developing technology for creatives, Will.i.am fundamentally inspires Xboom’s product development, design and brand marketing.”
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The products are currently showcased at CES in Las Vegas and are slated to be available later in 2025. For tech enthusiasts and fans of Will.i.am alike, this collaboration promises to bring a unique blend of creativity and technology to the market.
