THE UBER LOCK-IN EFFECT JUST WENT NUCLEAR

Three years ago, we called it – Uber wasn’t just a ride-hailing app anymore. It was building a closed ecosystem that would trap customers in a golden cage of convenience. Fast forward to today, and they’re executing the playbook with ruthless precision.

“They spend three times more than non-members”

Uber CEO Dara Khosrowshahi, Q1 2025 Earnings Call

MEET UBER ONE MEMBER DAYS: YOUR WALLET’S NEW NIGHTMARE

This week marks Uber’s boldest power move yet – their own version of Amazon Prime Day. From May 16-23, Uber One members get access to:

• 20% off Uber Black (because luxury should come with perks)
• 30% off Uber Reserve (planning pays off)
• 40% off Uber Comfort (your back will thank you)

THE NUMBERS DON’T LIE

With 30 million members already locked in, Uber’s playing the long game:

• Members spend 3X more than regular users
• Retention rates that would make Netflix jealous
• Global logistics network primed for domination

THIS ISN’T JUST ABOUT RIDES ANYMORE

Uber’s building an entire digital lifestyle:

• Home Depot partnerships for your DIY needs
• Food delivery that knows your cravings
• Grocery runs before you realize you’re out of milk

“We want to create delight for Uber One members… This should be a great savings period for them.”

Sachin Kansal, Uber Chief Product Officer

THE BOTTOM LINE

Uber isn’t just copying Amazon’s playbook – they’re rewriting it for the mobility age. With autonomous fleets on the horizon and a membership base growing by the day, they’re positioning themselves as the operating system for your daily life.

Warning: Your resistance is futile. The future isn’t coming – it’s already in your Uber app.