Meta Just Changed the Game – Here’s What You NEED to Know

Brace yourselves marketers – Threads is about to get SERIOUS. Meta just announced video ads are coming to Instagram Threads, and this changes EVERYTHING.

“This is our moment to dominate the text-to-video social space. With 350 million monthly users and growing 35% faster thanks to our recommendation engine, Threads is where the battle will be won.”

Mark Zuckerberg, Meta CEO

The Nitty-Gritty Details That Matter

• Format Wars: Testing both 19:9 (cinematic) and 1:1 (square) video ads
• Placement: Ads will appear organically in your Threads feed – seamless integration is KEY
• Rollout: Starting with a “small number” of global advertisers (get on the waitlist NOW)

Why This is a MARKETING EARTHQUAKE

Threads isn’t playing around. With 350 million monthly active users (and growing FAST), this is your chance to:

• Hit a YOUNGER, more engaged audience than X/Twitter
• Leverage Meta’s scary-good recommendation algorithms
• Get in EARLY before ad costs skyrocket

The Bigger Picture: Meta’s Ad Dominance Play

This isn’t just about Threads. Meta is going ALL IN on video ads across platforms:

• Reels Trending Ads: Your ads next to viral Reels content
• Creator Marketplace API: Scale your influencer marketing like NEVER before
• Video Expansion Tech: AI that automatically optimizes your ads for different formats

The Bottom Line

While TikTok fights for survival with its Pulse Suite, Meta is executing a MASTERCLASS in social advertising. Threads video ads could be the SLEEPER HIT of 2025 – smart brands will test early and test often.

Pro Tip: Start creating vertical and square video assets NOW. When these ads fully roll out, you’ll be ready to DOMINATE.