Carta Pivots from Startup Shutdowns to POWER MOVE: Backs SimpleClosure’s $15M Series A
From Failed Experiment to Strategic Power Play
In a stunning 10-month turnaround, equity giant Carta just transformed a failed venture into a WINNING investment strategy. After launching and abandoning their in-house shutdown service (Carta Conclusions) in 2024, they’ve now placed their bets on SimpleClosure – the “TurboTax of startup shutdowns” – with a massive $15M Series A investment.
“We realized it made more sense to invest in a team laser-focused on solving this problem than building in-house,”
Carta spokesperson Amanda Taggart
The Shutdown Gold Rush
SimpleClosure isn’t just surviving – it’s THRIVING in the startup graveyard. Consider these explosive stats:
- 12X revenue growth in 2024 alone
- Crossed seven figures ARR within months of launch
- Total funding now at $20.5M after this round
Why This Matters NOW
Founder Dori Yona hit the nail on the head:
“90% of startups don’t make it. Shutting down is the unspoken but necessary part of entrepreneurship.”
Dori Yona, SimpleClosure Founder
With TTV Capital leading this round and heavyweights like Anthemis doubling down, the market is SCREAMING that startup shutdowns need a proper solution. Carta’s pivot isn’t just smart – it’s essential.
The Bottom Line
This move proves three CRITICAL lessons for founders:
- Even failures can become strategic wins (Carta’s shutdown service → SimpleClosure investment)
- Pain points = opportunities (Yona built this solving HIS OWN shutdown nightmare)
- The best solutions often come from those who’ve been in the trenches
One thing’s clear: In the startup world, how you exit matters just as much as how you enter. And SimpleClosure? They’re building the off-ramp every founder hopes they’ll never need – but will be damn glad exists if they do.
