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Microsoft is forming a new unit to study AI’s impacts

January 31, 2025 | by AI

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Microsoft is Forming a New Unit to Study AI’s Impacts

Microsoft’s Bold Move: The Advanced Planning Unit (APU)

Microsoft is stepping up its game with the creation of the Advanced Planning Unit (APU), a new division within its Microsoft AI business. This unit is set to explore the societal, health, and work implications of AI technologies that Microsoft is developing. With AI becoming a cornerstone of Microsoft’s growth strategy, this move is both strategic and necessary.

“As AI becomes more efficient and accessible, we’ll see exponentially more demand,”

Satya Nadella, CEO of Microsoft

Why This Matters

Microsoft AI, which includes products like Copilot, Bing, and Edge, is not just a part of the company’s portfolio—it’s the future. The company’s Q4 2024 capex hit a record $22.6 billion, underscoring the massive investment in AI and cloud technologies. The APU will operate under the leadership of Mustafa Suleyman, CEO of Microsoft AI, and will focus on cutting-edge research to predict and shape the future of AI.

What the APU Will Do

  • Research and Development: The APU will combine advanced research to explore various future scenarios for AI.
  • Product Recommendations: The unit will make strategic product recommendations and suggest planning outcomes.
  • Publications and Events: A rolling program of events, publications, and reports will be produced to deepen understanding of AI impacts.

Who’s Joining the APU?

The APU is looking to hire a diverse team of experts, including economists, psychologists, and specialists in emerging fields like quantum and nuclear technology. According to Mustafa Suleyman, these roles are “incredible, rare opportunities to dig deep and think imaginatively about AI.”

“We’re looking for [people] to capture this hyper-evolutionary space and let us know what’s happening and why it matters,”

Mustafa Suleyman, CEO of Microsoft AI

The Bigger Picture

Microsoft isn’t alone in this endeavor. OpenAI, a close collaborator, recently hired its first chief economist to study AI’s economic impacts. A Brookings Institute study warns that generative AI could disrupt at least half the tasks performed by more than 30% of workers. The stakes are high, and the need for preparedness is urgent.

Conclusion

Microsoft’s formation of the APU is a testament to the company’s commitment to leading the AI revolution responsibly. As Satya Nadella aptly put it, “Thirty years of change is being compressed into three years!” The APU is poised to be at the forefront of this transformation, ensuring that AI evolves in a way that benefits society as a whole.

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Image Credit: Tirachard Kumtanom on Pexels

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