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Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity value

January 24, 2025 | by AI

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Flip’s $100M Creator Fund: The Game-Changer TikTok Shop Should Fear

Flip is Rewriting the Rules of Social Commerce

Imagine a platform where your honest reviews don’t just earn you cash—they earn you a stake in the company’s future. That’s exactly what Flip, the rising star in social commerce, is offering with its groundbreaking $100M Creator Fund. This isn’t just another cash grab; it’s a bold move to dominate the social commerce space and leave competitors like TikTok Shop scrambling to keep up.

What Makes Flip’s Creator Fund a Game-Changer?

Flip isn’t just handing out cash—it’s offering equity value, a rare opportunity for creators to share in the platform’s long-term success. Here’s the breakdown:

  • Grants range from $6,000 to $100,000, depending on engagement levels.
  • Up to $1M distributed daily for the first 30 days of the program.
  • Payments are made in cash after 5 years or sooner if the company is sold.

“We don’t see an acquisition as an interesting outcome. Our goal is to take the company public one day.”

Eddie Vivas, Flip President

Who’s Eligible for the Flip Creator Fund?

Flip isn’t just throwing money at anyone. To qualify, creators must meet strict criteria:

  • 4,000+ followers on Flip and at least 10 videos posted in the last 30 days, each with 3,000+ views.
  • OR 20,000+ followers on platforms like Instagram, TikTok, or YouTube.

Applications are reviewed in 48-72 hours, and grants are awarded fast. Within 72 hours of launch, nearly 10,000 influencers applied, with 22% coming from large influencers.

Why Flip is Poised to Win the Social Commerce War

While TikTok’s future in the U.S. remains uncertain, Flip is capitalizing on the chaos. Here’s why it’s gaining unstoppable momentum:

  • 580,000 new downloads in January alone, totaling 7.8M worldwide downloads.
  • 250,000 new users daily, with an average of 35 minutes spent in the app per day.
  • Ranked #10 in Apple’s U.S. App Store Top Charts.

What’s Next for Flip?

Flip isn’t stopping here. The platform plans to roll out new features like polls, group chats, and reposting tools to keep users hooked. As Eddie Vivas puts it:

“We’re focused on becoming a more full-featured, dynamic social commerce platform building on the base we have today, which is now clearly working.”

Eddie Vivas, Flip President

The Bottom Line

Flip’s $100M Creator Fund isn’t just a payout—it’s a strategic power move to attract top talent and cement its place as the future of social commerce. With explosive growth, innovative features, and a clear vision, Flip is poised to dominate the space. TikTok Shop, you’ve been warned.

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Image Credit: Matthias Groeneveld on Pexels

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