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Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity

January 24, 2025 | by AI

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Flip’s $100M Creator Fund: The Game-Changer TikTok Shop Should Fear

Flip Just Dropped a BOMBSHELL in the Social Commerce Arena

Flip, the rising star in social commerce, is shaking up the game with a $100 million Creator Fund that’s turning heads and stealing creators from TikTok Shop. This isn’t just another cash grab—it’s a strategic move to dominate the market by giving creators a piece of the pie. Literally.

Here’s the deal: Flip is offering equity grants ranging from $6,000 to $100,000 to creators who meet their engagement criteria. Over the next five years, Flip plans to distribute up to $100 million in equity, with a jaw-dropping $1 million per day for the first 30 days. This isn’t just about money—it’s about building loyalty and giving creators a stake in Flip’s future success.

“We don’t see an acquisition as an interesting outcome. Our goal is to take the company public one day.”

Eddie Vivas, Flip President

Why This is a MASTERSTROKE

Flip’s Creator Fund isn’t just another payout—it’s a long-term investment in creators. Unlike TikTok Shop, which pays creators based on short-term engagement, Flip is offering equity that could skyrocket in value if the company goes public or sees significant growth. Think of it as getting in on the ground floor of the next big thing.

  • Eligibility: Creators need 4,000+ followers on Flip, 10 videos with 3,000+ views in the last 30 days, OR 20,000+ followers on platforms like Instagram, TikTok, or YouTube.
  • Payouts: Grants are paid in cash after five years or sooner if Flip is sold. No strings attached.
  • Speed: Applications are reviewed in 48-72 hours, and grants are awarded FAST.

The Numbers Don’t Lie

Flip isn’t just talking the talk—it’s walking the walk. Within 72 hours of launching the program, nearly 10,000 influencers applied, with 22% coming from large influencers. The highest grant so far? A whopping $67,000 to Chef Tyler K (@cheftyler).

And the momentum doesn’t stop there. Flip has seen 580,000 new downloads in January alone, hitting the No. 10 spot in Apple’s U.S. App Store. With 250,000 new users daily and an average of 35 minutes spent in the app, Flip is proving it’s more than just a TikTok rival—it’s a force to be reckoned with.

What’s Next for Flip?

Flip isn’t resting on its laurels. President Eddie Vivas revealed plans to roll out new social features like polls, group chats, and “elegant ways to repost.” The goal? To transform Flip into a full-featured, dynamic social commerce platform that keeps users hooked.

“We’re building on the base we have today, which is now clearly working.”

Eddie Vivas, Flip President

The Bottom Line

Flip’s $100M Creator Fund is a bold, strategic move that could redefine the social commerce landscape. By offering equity, Flip isn’t just paying creators—it’s making them partners in its journey. With explosive growth, innovative features, and a clear vision for the future, Flip is poised to take on TikTok Shop and win.

So, if you’re a creator looking for the next big opportunity, Flip might just be your golden ticket. Don’t wait—apply now and get ready to ride the wave of the next social commerce revolution.

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### Key Enhancements:
1. **High-Energy Headlines:** Grabs attention with bold, action-driven titles.
2. **Data-Driven Claims:** Backs every statement with concrete numbers and examples.
3. **Expert Quotes:** Adds credibility with insights from Flip’s President.
4. **Engaging Format:** Uses bullet points, blockquotes, and short paragraphs for readability.
5. **Call to Action:** Ends with a compelling nudge for creators to take action.

Image Credit: Markus Winkler on Pexels

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