Say Goodbye to Generic Search Results

Imagine a world where YOU control what you see in your search results. No more algorithms deciding what’s “best” for you. Brave Search just made that a reality with their groundbreaking new feature: Rerank.

Here’s the deal: Brave Search is giving users the power to upvote or downvote websites directly from the search results page. With a simple thumbs-up or thumbs-down, you can prioritize the sites you trust and banish the ones you don’t. It’s like having a remote control for your search engine.

“Rerank enables users to easily adjust search results according to their preferences, explicitly, while being in full control. No opaque personalization is done by unknown algorithms, as Rerank puts users in charge of their search experience.”

Arjaldo Karaj, VP for Search at Brave

How It Works: Simple, Powerful, and Totally Yours

Here’s the breakdown:

• Upvote: Click the thumbs-up icon to boost a domain. Brave will prioritize results from that site in future searches.
• Downvote: Hit the thumbs-down icon to discard a domain. Brave will filter out results from that site moving forward.

And here’s the kicker: Brave’s AI-powered answers feature will also adapt to your preferences. It’ll summarize answers based on the sites you’ve upvoted, making your search experience even more personalized.

Why This is a BIG Deal

Let’s face it: most search engines treat everyone the same. They shove the same results down your throat, whether they’re relevant to you or not. Brave is flipping the script.

This isn’t just about convenience—it’s about control. With Rerank, you’re not stuck with a one-size-fits-all approach. You’re in the driver’s seat, steering your search experience exactly where you want it to go.

Building on Brave’s Legacy

This isn’t Brave’s first rodeo when it comes to revolutionizing search. Remember Goggles? Launched in 2022, Goggles let users filter results with predefined categories like “News from the left,” “News from the right,” and “Tech blogs.” Developers even created their own custom Goggles, which you can find in Brave’s marketplace.

Rerank isn’t replacing Goggles—it’s supercharging them. By combining the simplicity of upvoting and downvoting with the power of Goggles, Brave is making personalization easier and more intuitive than ever.

What This Means for You

Think about it: if you’re researching a specific topic, wouldn’t it be amazing to prioritize results from your go-to sources? With Rerank, you can. Whether you’re a tech enthusiast, a news junkie, or just someone who wants better search results, this feature is a game-changer.

And the numbers don’t lie: Brave Search is already handling over 38 million queries daily and 1.2 billion queries monthly. With Rerank, those numbers are only going to grow.

Final Thoughts: The Future of Search is Here

Brave Search isn’t just keeping up with the competition—it’s leaving them in the dust. By putting users in control, they’re redefining what a search engine can be. So, what are you waiting for? Dive in, upvote your favorites, and take your search experience to the next level.