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VCs say AI companies need proprietary data to stand out from the pack

January 10, 2025 | by AI

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The AI Investment Surge: Navigating the Billion-Dollar Wave

In 2024, AI companies worldwide secured a staggering $100 billion in venture capital, marking over an 80% jump from the previous year, according to Crunchbase data. This massive influx represents nearly a third of all VC investments made this year. With such a significant amount of capital flowing into the AI sector, the landscape is bustling with overlapping companies and startups leveraging AI more in name than in practice. Yet, amid this sea of innovation are genuine gems, tirelessly working towards redefining their categories. But how do investors sift through this crowded space to discover these potential leaders?

To shed light on this challenge, TechCrunch reached out to 20 venture capitalists (VCs) who specialize in backing enterprise-focused startups. The consensus? The key differentiator for AI startups is often the quality and exclusivity of their proprietary data.

“It’s really hard for AI startups to have a moat because the landscape is changing so quickly,”

Paul Drews, Managing Partner at Salesforce Ventures

Drews emphasizes the importance of not just unique data but also technical innovation and user experience. Similarly, Jason Mendel from Battery Ventures notes the diminishing nature of technology moats.

“I’m looking for companies that have deep data and workflow moats,” Mendel shares. “Access to unique, proprietary data enables companies to deliver better products than their competitors.”

Jason Mendel, Venture Investor at Battery Ventures

  • Scott Beechuk from Norwest Venture Partners highlighted the long-term potential of startups capitalizing on unique data.
  • Andrew Ferguson of Databricks Ventures stressed that rich customer data creating feedback loops could help distinguish startups.
  • Valeria Kogan from Fermata attributes her company’s success partly to its dual reliance on customer and R&D data.

Kogan also pointed out that in-house data labeling enhanced their model’s accuracy significantly. Jonathan Lehr from Work-Bench adds another layer to this narrative.

“We focus our energy on vertical AI opportunities tackling business-specific workflows that require deep domain expertise,” Lehr explains.

Jonathan Lehr, Co-Founder and General Partner at Work-Bench

Beyond just proprietary data, VCs are keen on AI teams that boast strong talent, seamless tech integrations, and profound insights into customer workflows. As we move forward, it’s clear that while money can buy opportunities, it’s the unique capabilities of data and the strength of teams that will define the next generation of AI leaders.

Image Credit: Ron Lach on Pexels

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