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Gumloop, founded in a bedroom in Vancouver, lets users automate tasks with drag-and-drop modules

January 10, 2025 | by AI

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Gumloop: Transforming AI Automation with Precision and Simplicity

Developers Max Brodeur-Urbas and Rahul Behal have a vision: to harness AI’s potential for automating essential business tasks, steering clear of the pitfalls that plague many current solutions. They argue that existing AI tools can be unreliable and expensive, primarily because users overestimate AI’s capabilities, expecting it to flawlessly manage specialized tasks where precision is key.

“For enterprise purposes, AI technology truly needs to be error-free,” Brodeur-Urbas explained to TechCrunch. “Relying entirely on AI for specific workflows isn’t realistic. It’s like paying for an AI to endlessly perform the same Google search.”

{Max Brodeur-Urbas}

Despite these challenges, both Brodeur-Urbas, a former software engineer at Microsoft, and Behal, once with Amazon Web Services, see great promise in today’s AI for more focused applications. This led them to explore how to extract “real value” from AI technology. Their journey began with Auto-GPT, an open-source app that served as a proof-of-concept and evolved into their startup: Gumloop.

Gumloop aims to streamline basic tasks by automating repetitive workflows using AI. “We started the company as a side project in a Vancouver bedroom,” Brodeur-Urbas shared. “Initially, we wanted to solve a simple issue for nontechnical people in a Discord server, but it quickly grew beyond our expectations.”

  • Gumloop’s workflow builder integrates seamlessly with apps like GitHub, Gmail, Outlook, and X.
  • Users can drag modular components onto a canvas or select prebuilt pipelines for tasks such as generating daily stock reports and document summarization.

Brodeur-Urbas proudly notes that teams at companies like Instacart and Rippling leverage Gumloop for various applications. “Thousands of users now rely on Gumloop as an essential tool,” he mentioned. “Empowering nontechnical individuals to solve their own problems without needing engineers has been our market breakthrough.”

While the market is crowded with workflow automation tools like Parabola and Tines, Gumloop distinguishes itself by planning to remain agile with a small team. Although they are hiring, Brodeur-Urbas intends to limit their workforce to just 10 people.

“Using AI to code gives us the productivity of a 20-person team,” he claimed. “Our goal is to be a 10-person, billion-dollar company.”

{Max Brodeur-Urbas}

Gumloop is making big strides as it prepares to move from Vancouver to San Francisco. Recently securing a $17 million Series A funding round led by Nexus Venture Partners—with contributions from First Round Capital, Y Combinator, and notable angels like Instacart co-founder Max Mullen—the company has raised $20 million in total capital.

“We didn’t need the money,” Brodeur-Urbas stated. “Raising funds isn’t our aim—creating a product people love is. This venture capital will expedite building and scaling our product.”

{Max Brodeur-Urbas}

Image Credit: RDNE Stock project on Pexels

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